What Have You Done?
- Cherry B
- Dec 20, 2016
- 2 min read

You have your successes as a business owner, a sales person, a channel person, a technical person, a marketing person and even a product person.
You have been taking your responsibilities seriously. Even looked after you and your family really well.
You take great care of your customers that they sing praises for you.
There comes a time when you look yourself in the mirror asking, "Did I take good care of my business? Have I neglected it one way or another? Did I planted my business or role with an additional boost to scale it for the next 5 to 10 years?
When was the last time you induce it with oxygen it needs? Just like a rising tide, it needs to reside before going higher.
When was the last time you take a step back, look at the current market trends and envision where your business is going to be in the next 5 to 10 years? What kinds of nutrients do you need to plant in order for the business to be healthy?

This post is not meant for everyone. If you are comfortable with where you currently are in the business, it is absolutely okay. But that is probably the reason why you are not thinking of injecting any nutrients to the business. And that is also precisely why the business is growing but it is getting tougher and tougher by the years, months and days.
The laws of nature is pretty amazing. I can be comfortable sitting where I am right now and in fact, I really don't feel like moving around any time soon. But you will soon realize that your back and butt start to ache and hurt.
Many of us are looking constantly to improve ourselves - when we grow up, we always wanted a toy. When we are in our teens, we wanted our very first bicycle. When we started getting older, we wanted a car, a house etc...
Are we using that same energy to look at our business and our roles we are in?
Being too comfortable means being average. Being average means no differentiation. Having no differentiation means we are just part of the statistics. And being part of a statistic is dangerous both to our business and career!
I heard of this saying somewhere and it is spot on! - "If you want to have something that you never have before, you need to do something that you have never done before". How true!!!
If you recognize yourself in this (and I write this from my own experience) then you can change.
It doesn't have to be this way.
Have you started being uncomfortable?
"Being too comfortable means being average. Being average means no differentiation. Having no differentiation means we are just part of the statistics. And being part of a statistic is dangerous both to our business and career!"
Have a conversation with us about your roles and responsibilities, and your business, if you would like to hear from our perspective of things. It does not cause a penny!
Cherry-O!
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